Freelance Work
In 2014 I became a freelance designer for Blue Cross Blue Shield of Arizona. BCBSAZ has a strict brand identity and I was expected to learn this very quickly. I was able to work within their guidelines for a consistent look with the rest of their branded materials.
Scope of Work:
- Magazine advertisements
- Logo design
- Intranet graphics
- Customized PowerPoint templates and graphics
- Layout and design of directories and publications
- Design of print ad, letter and emails for the "Live Fearless" campaign
- Social media graphics
- Internal employee materials and communications